Optimized Title: Gary Yamamoto 5 SENKO Watermelon Red Magic (10 Pack)

When Gary Yamamoto designed the Senko in the early 90s, he had no idea he was changing the future of fishing. The Senko has spawned thousands of imposters, but nothing beats the original soft stick bait. The only wrong way to fish a Senko is to not fish with the original Senko. The secret sauce to the Senko fishing bait is the formula; We invented it; We perfected it; And no one else has ever gotten close to it.

Versatility is a key attribute of the Senko, allowing it to be fished in a multitude of ways that all end up putting more fish in the boat. The 5" Senko is a staple in the fishing world; The original soft-plastic stickbait is the #1 choice of anglers everywhere. Beyond the perfect design and formula lies the Senko's ease of use; There's almost no wrong way to rig it, and whatever your preferred way is, the Senko soft fishing bait is the ultimate fish catcher.

The ORIGINAL soft stick bait is the bar by which all others are measured. There's a Senko in the lineup for every possible application, whether you fish it weightless, wacky-style, Texas-rigged, on a Carolina rig, or on a shakey head or flipping jig, this slab of plastic will revolutionize your game and increase your catches.

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