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Proudly made in the U.S.A., Gary Yamamoto is one of the premier fishing lure companies in the world. From weekend anglers to top tournament fishermen, they all have Yamamoto baits in their arsenal. The 5" Senko is a staple in the fishing world; The original soft-plastic stickbait is the #1 choice of anglers everywhere; The Senko has spawned thousands of imposters, but nothing beats the original soft stick bait.

Versatility is a key attribute of the Senko, allowing it to be fished in a multitude of ways that all end up putting more fish in the boat; The only wrong way to fish a Senko is to not fish with the original Senko. The ORIGINAL soft stick bait is the bar by which all others are measured; The secret sauce to the Senko fishing bait is the formula; We invented it; We perfected it; And no one else has ever gotten close to it.

Beyond the perfect design and formula lies the Senko's ease of use; There's almost no wrong way to rig it, and whatever your preferred way is, the Senko soft fishing bait is the ultimate fish catcher. There's a Senko in the lineup for every possible application; Whether you fish it weightless, wacky-style, on Texas or Carolina rig, on shaky head or flipping jig, this slab of plastic will revolutionize your game and increase your catches.

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